Ni No Kuni confirmed for North America

[Chaosblade]

Early DLC isn't inherently a bad thing. In some cases, yes, companies are just screwing over consumers by selling them an incomplete game. But with the way game development works, you can't just keep adding content until the last minute. It's like filming a movie before you have all the scenes planned out, or writing a book before you have the characters and plot nailed down. There has to be a cut-off point, and sometimes content is thought up and created after that point, and it becomes early DLC like this.

Whether or not this is good or bad DLC has yet to be determined, but it doesn't bother me that they are announcing it. And it might just be costume type stuff, who knows.

Edit: Unless you just hate DLC, which isn't very rational. DLC and expansions can turn mediocre games into good ones or good ones into great ones, WipeoutHD (+Fury) and Age of Empires 2 (+The Conquerors) are good examples.